For digital marketing purpose, there comes a myriad of SEO tools and other softwares now-a-days unlike previous times (2000s!) when it was considered almost like a forest. Take for example, as a clickstream tracking package, top two hits are Google Analytics and Adobe Site Catalyst. For A/B multivariate testing, there is GWO, Test & Target and others may be.
Pay-per-click search engine campaigns allow you to bid for ad placements with high competition keywords that is otherwise not possible with organic or SEO efforts, for any business. For example, suppose you are investment advisor group, and even long tail suggestions like topic-keywords such as “offshore investment advise”,
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Not read yet ? Search Engine Land is the site you want to avoid missing to navigate from time to time.
‘Fred’ is a core Google Ranking Algorithm’s update. For years after devaluation of keyword stuffing,SEO professionals started applying inbound links in bulk to be more visible on the world’s top search engine. Quality or high DA-PA is becoming another concern.
To cope with all these factors, appropriate logic has to be in place to filter out really appreciated businesses that a customer is searching for. ‘Fred’ is invented for the same for rightful outcome on SERPs.
Black Hat SEO community is day by day expanding and its potential is certainly uncovering more reports than what was expected to grow. Back Hat technique denotes hidden or undiscovered SPAM algorithm that is missed out from eyes of even experts.
There also occurred a large content quality Google update on February 7 which was not officially confirmed. As you might not expect, but Google is firm for concrete implementations of algorithm updates now-a-days — so be prepared for large shifts in the search results.
Many automated SEO tracking tools currently are showing significant variations on their results on account of this update. Many webmasters are complaining about ranking declines while few are rejoicing for ranking increases as they are old veterans and never proposed black hat or grey hat SEO for temporary benefits.
Let us wait to hear from Google if they are leaving out any comments.
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1.Don’t give up too quickly
Many studies reveal that most AdWords advertisers are failure because they give up too earlier without considering long lasting effects like visibility and conversion after months. They expect and believe in quick responses only.
2.Lack of niche specific profitable and negative keywords
It is like keywords’ auction game.
With this sense, keywords become the most critical factor for success in winning the PPC advertising game.
Most people fail with the tight employment of negative keywords research.
3.Lack of sophisticated software
It would be easier for you to manage, monitor, track and evaluate your PPC advertising campaigns if you can posses specialized ( free or proprietary ) softwares such as
(1) keyword research tools
(2) keyword bidding softwares
(3) campaign management software (in case you are running multiple campaigns in multiple search engines)
(4) monitoring and tracking software and
(5) spy competitors software – very limited set of products of this kind are in existence
Or you can level a limited support from those who own or have invested on these tools.
For SEO, PPC, SMO or an all-integrated digital marketing related projects, feel free to contact us at: http://www.blisswebsolution.com/
SEO isn’t about search engine ranking alone. It includes periodic audits which will improve website quality by good maintenance.
You may get suggestions from spiders or bots, like broken HTML for specific page.
These factors will affect ranking in long run.
Following things are checked in standard SEO audit:
1.Webpage #TITLEs , they should include#keywords targeted for purpose of that page
2.URL length and reading friendliness
3.#H1_tags should be present in each page
4.H1 tag must contain main keyword of page
5.H2-H6 tags should be utilized, at least on few pages of site
6.Content should include #LSI ( Latent semantic indexing ) keywords
7.If your website is hosted in US or targeted to US clients, website should be designed such that disabled citizens can access it, according to section 508 by The US congress
8.#META tags should be statements instead core keywords
9.Abbreviations should be wrapped in tag to convey that to search engine
10.#IMG ALT-TITLE, file and folder names on web server should include keywords
You may install WEB DEVELOPER plug-in to check above things in website pages, it is free and allows you
to disable #CSS to see clean look of site.
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Without quantifiable macro, micro, action and value metrics, Website Optimization is gambling.
Yes, if marketing goes without maths, #SEOremains guessing efforts.
Therefore first step should be to collect authentic stats and figures.
Business cannot afford to speculate hundreds of dollars to execute kind of campaign that is based on assumptions.
So, what must be looked into for launching campaign for business growth ?
Answer: Powerful SEO metrics
Let us see few of them.
1. Unique visitors
2. Average time on site (ATOS) and length of visit
3. Pages per visit
5. Primary content consumption
6. Bounce rate
7. Conversion rates
8. ROI by campaign
9. ROI by keyword
10. Web Server Log Analysis
And much more
To know meaning of these metrics and important digital marketing concepts, keep updated with us every day.
For any SEO and PPC related small or big, one time ticket based task or campaign launching, feel free to contact us at:
We are a freethinking individuals group who have a true passion for web development and graphic design. Along the career path, we have gained a vast knowledge in online marketing techniques including
- Branding and identity
- eCommerce and business web development
- Search Engine Optimization (SEO)
- Website performance Analysis
- Promotion planning with PPC campaigns
We will provide a free demo of content specific tricks that can figure out how to best optimize specific phrase within a stack of 15,000 files.
Bliss Web Solution is a website development and designing company in India. We offer professional website development and designing service at reasonable price. We are also providing best Website Services in Ahmedabad and Gujarat.
We are also providing Ecommerce Web development like Magento,BigCommerce, CMS Web development like WordPress, Joomla, Drupal,Website design and web development services Php,CakePhp,Codeigniter Development and Digital Marketing services like SEO, SMO, SMM, SEM and PPC.
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